Authority Clobbers iTouch AD

Johannesburg

THE Advertising Standards Authority has ordered iTouch to withdraw its "misleading" adverts for cellphone ringtone downloads, ruling that they are unfair to consumers.

The adverts showed the cost of downloading an individual ringtone, picture, logo or wallpaper, but did not make it clear that anyone using the service was actually signing up for a weekly update that would automatically cost more money.

The authority upheld a complaint by a rival content provider Exact Mobile that the iTouch adverts were misleading, and in contravention of the Advertising Standards Code.

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